Sports Illustrated for Kids by Time

Bibliographic Information

Mad Scramble. (March 2013). Sports Illustrated for Kids. New York: Time.

Descriptive Summary

The premier sports magazine for kids, Sports Illustrated for Kids, focuses on providing youth with the latest sports stats, but also information on how to get involved in sports, quotations from their favourite players, activities, and contests. This magazine is different from its adult counterpart where instead of strictly providing sports information it provides more personal interviews with players, stories from players on how they got into sports, information on various sport groups for youth to join, and even a monthly report by the Sports Illustrated “Kid Reporter.” Especially unique to this magazine are the various activities included in which youth may take-part to gain their own sports points – a way to include those who are not athletically inclined but still interested in the content.

Each monthly issue also focuses on a different sport so that there is uniformity within each issue while still ensuring new content each month. The March issue focused on basketball and the annual NBA "March Madness" basketball tournament. 

Evaluative Comments

This magazine is rather narrow in its focus, and thus would not appeal to a very large demographic.  However, what it does it does well, providing a wide array of content within the sports theme. Also, while targeted at youth ages 8 to 14, this magazine has appeal for all ages. The activities and games would appeal to a younger audience and the stats and athlete biographies would appeal to an older teen audience.

I would give this magazine an 8/10. 

Suggested Audience

Ages 8 to 14. 

Readers’ Advisory Notes

positive, motivating

If you enjoyed this magazine see Boys Life, which is an award-winning magazine that explores outdoor activities for youth.  

Booktalking Hook

Have you ever wondered how basketball star Aaron Craft got his start? Or how Miguel Cabrera learned to hit a baseball so hard? Here’s your chance to learn from the world’s best and get your start as an athlete today! 

Reason for Inclusion

Sports Illustrated for Kids is as well-known and regularly talked-about magazine. It also has mass appeal for both pre-teens and teens. Promoting sports amongst youth is also an important part of encouraging a healthy lifestyle, which is something librarians in the public sphere should be doing.

Category

Magazine